Data Protection Policy - Adxto

The General Data Protection Regulation, or GDPR as it is also called, contains rules on how to process personal data. The Regulation will take effect on 25 May 2018, replacing the Personal Data Act (PuL).

Valid from: 2018-05-25

How we handle your personal data

In order to provide you with our services, we need to process your personal data. We care about your privacy and do not collect more data than we need. We never sell the data to third parties. It is important that you read and understand our data protection policy before ordering or using our services. If you have any questions about our privacy policy, you can always contact us at By ordering or using Adxto services, you accept our privacy policy and our processing of your personal data. You also agree that Adxto uses electronic communication channels to communicate and send information to you. Here we explain how we collect and use your personal data. We also describe what rights you have.


Collection and use of data

What information do we collect?

This Data Protection Policy covers all data we collect, such as from websites, social media, contact by phone or email and at events/fairs. We may combine personal data collected in one way (e.g. a website) with personal data collected in a different way (e.g. on courses).


Information you provide to us
You may directly or indirectly provide us with information about yourself and your business in a number of ways, such as when you order our services or contact us on our website, when you contact us by email, letter or telephone, when you register for a course, meeting, seminar or similar, when you sign up to receive newsletters or interact on our social media channels. This information may be:

  • Personal and contact information– name, address information, e-mail address, mobile phone number, your professional role, your workplace.
  • Payment information - invoice address, reference person, other billing information.


Information we collect about you
When you contact us, we may collect information about (please note that we may not always collect all of the data listed below):

  • Personal and contact information– name, invoice and delivery address, email address, mobile phone number, your professional role, your workplace.
  • Information about services and deliveries – details regarding the services you subscribe to or purchase, such as ongoing consulting services, assignments, projects or trainings and newsletters that you read.
  • Financial information - creditworthiness
  • Historical information– previous purchases, participation in trainings and meetings, payment history.
  • Device information— such as IP address, language settings, browser settings, time zone, geographic information, operating system, platform and screen resolution (via statistical tools and newsletter systems).

The information you provide to us is necessary either to enter into a contractual relationship with us, or for other purposes. For example, it may be so that we can improve our information and services to you or carry out our mission and our commitments to you as a customer. Social security numbers are only processed in exceptional cases for special services that require a legitimate identity. Read also more about how we use cookies in our cookie policy

What do we do with the information?

Providing, performing and improving our services
All data is used to provide, perform and improve our services to our customers. Here you can see what data we process, in what situations and the legal basis for our use. Data marked with * means that the data is voluntary and that we only collect it if you have chosen to provide it to us in text or by phone.

When you order products services, trainings and sign agreements with us
Category of data Personal data 
Company information  Company/Organisation
Organisation number Address details Billing Information 
Contact  Name
Job role E-mail Phone number *Special diet *Message  
Service and product information  Service Information Product Information,
Training information 

Legal basis: Perform our contractual obligations to you

When you contact us via web form
Category of data   Personal data  
Contact  Name Job role E-mail Phone number  
Company information  Company/Organization 
Case information  *Message 

Legal basis: Perform our contractual obligations to you and legitimate interest

When you contact us by email and phone
Category of data   Personal data  
Contact     Name Title E-mail Phone number  
Company information  Company/Organization 
Case details  *Message 

Legal basis: Perform our contractual obligations to you and legitimate interest

When you receive information or offers from us via newsletters
Category of data   Personal data  
Contact  Name E-mail  

Legal basis: Consent

 When you are identifiable on images and movies that we publish
Category of data   Personal data  
Photo/video  Photographs Mingle pictures Videographers  

Legal basis: Perform our contractual obligations to you or legitimate interest or Consent

 When you participate in our quality follow-ups and customer satisfaction survey
Category of data   Personal data  
Contact  Name 
Company information  Company/Organization 
Case information  Answers and reviews
*Answers to questions in running text 

Legal basis: Legitimate interest and Consent

Will we share your information?

We will never sell your personal data to third parties without your permission. Sometimes we share your personal data with suppliers or subcontractors in order to perform our obligations to you. We comply with legal, technical and organisational requirements to ensure that your information is handled securely. If Adxto or a substantial portion of Adxto's assets are acquired by a third party, personal information about Adxto customers may be shared with the third party in order to further the mission.

Where do we process your personal data?

We strive to always store your personal data within the EU/EEA. However, in certain situations they may be processed outside the EU/EEA by a third party, such as a technology provider or subcontractor. We will always take all reasonable legal, technical and organisational measures to ensure that your information is handled at the same level as the protection offered within the EU/EEA.

How long do we save your personal data?

We save data for as long as it is necessary to fulfil the purpose for which the information was collected, or to perform our commitments and for as long as required by statutory retention periods, in particular as regards accounting requirements.

Your rights
  • As a data subject with us, you have several rights that you should know about. 
  • You have the right to request a register extract free of charge, once a year. 
  • You have the right to have your personal data corrected if it is incorrect, incomplete or misleading and the right to restrict the processing of personal data until it is changed. 
  • You have the right to be forgotten, but erasure of personal data cannot take place if it is required to fulfill the agreement or if other Swedish or European law, court or authority decisions say otherwise, and if it is based on legitimate interest. Should you feel that there are no legitimate reasons or that legitimate interest is incorrect, you have the right to object to the processing.
  • You also have the right to withdraw consent, complain about the processing to the Swedish Data Protection Authority and object to direct marketing.
Change to the data protection policy

We may update this data protection policy. We will announce changes to the and also inform you of the changes we have made to the data protection policy. You can always contact us if you want access to previous versions.

Contact us

We have a designated person responsible for data protection issues. If you have any questions regarding privacy and data protection, please contact us at

The controller is Adxto AB with company number: 556698-4505 Address: Berga Backe 2, 182 53 Danderyd, Sweden Tel: +46 (0)8 729 97 30  


Adxto data protection policy was last updated 2018-05-25 

How we use cookies

We use cookies to improve your experience on our website. Here we explain how we use cookies and the choices you can make about our cookies. Want to know how we handle personal data? Read our data protection policy

What are cookies?

Cookies are small text files consisting of letters and numbers. These are sent from Adxto or our partners' web servers and saved on your device (for example, computer or mobile). They can be saved in two different ways.

  • Session cookies are temporary cookies that disappear when you close your browser or app.
  • Persistent cookies are cookies that remain on your computer until you delete them or until they expire.

Different types of cookies

Both our website and others, such as Facebook or Google, may place cookies on your computer when you visit this website. Cookies from the website you are visiting are called first-party cookies and cookies from other websites are called third-party cookies. Other files, similar to cookies, are web beacons and similar technologies. Web beacons are small transparent graphical images that may be included in emails we send you.

Why do we use cookies?

We use cookies to make your visit to our website as good as possible, and to improve it even more. However, we do not store any IP numbers or similar personal data about you.

Feature cookies improve your experience

We save cookies about which pages you have been on to make it feel as smooth as possible for you to be on our website. For example, we can make sure you don't have to see a pop-up window more than once.

Analytics cookies help us make our website better

We use cookies to collect comprehensive analytical information about how you use the website, such as statistics on our most popular pages. With the information we receive, we can improve our web and our offerings.

Delete cookies

Your browser or device usually allows you to set which cookies may be stored on your computer. For example, you can choose to block all cookies, only accept cookies from the website you visit or delete all cookies when you close your browser. Look under Settings.


Do you have any questions about how we use cookies? You can always reach adxto data protection officer on

Last updated: 2018-05-25